Livestream
shopping
platform
Propel partnered with Drip to redesign a responsive web and a native mobile live shopping platform for collectibles.
Product design
Motion design
UI/UX design
Product design
Motion design
UI/UX design
Live show hosts expected a rich feature set to stream live from any device, manage inventory, run real-time giveaways and auctions, and host various show formats.
The old platform lacked design consistency, had no personalization features, and did not work well on mobile devices. The live stream page looked busy and cluttered.
When Propel partnered with Drip, the product delivery culture revolved around shipping features and leaned on design to “make it pretty” later.
There was no standard design language for various patterns, resulting in one-off designs and multiple versions of components.
Propel created a custom design system centered around interactive video content, gamified experiences, and live stream discovery and engagement.
During our work with Drip, we created a brand new mobile app, redesigned host tools, enabled hosts to go live from mobile devices, and built a discovery engine leading to higher CLTV.
Propel shipped major projects like Web discovery, seller tools, live stream, and marketplace and redesigned dozens of features from live auctions to content recommendations.
Our custom design system was built to work seamlessly in light and dark themes and enabled the design team at Drip to scale quickly and deliver a consistent experience with multiple new features.
Co-inventor of the Xbox Adaptive Controller