02. Challenges

Engineering-led product development created a convoluted user experience

When Propel partnered with Drip, the product delivery culture revolved around shipping features and leaned on design to “make it pretty” later.

There was no standard design language for various patterns, resulting in one-off designs and multiple versions of components.

03. What we did

Propel established a culture of user-centric feature delivery powered by a custom design system of beautiful interactive components

Propel created a custom design system centered around interactive video content, gamified experiences, and live stream discovery and engagement.

During our work with Drip, we created a brand new mobile app, redesigned host tools, enabled hosts to go live from mobile devices, and built a discovery engine leading to higher CLTV.

04. Outcomes

The new Drip web and native apps were successfully launched, with redesigned user and host tools

Propel shipped major projects like Web discovery, seller tools, live stream, and marketplace and redesigned dozens of features from live auctions to content recommendations.

Our custom design system was built to work seamlessly in light and dark themes and enabled the design team at Drip to scale quickly and deliver a consistent experience with multiple new features.