02. Strategy

Create a free online course and offer premium services for first-time and solo founders

We produced a free e-book written by Vlad and used a sequence of promoted social media posts to drive customer acquisition.

The e-book performed really well with a 50%+ opt-in rate, providing Fast Venture with a steady flow of first-time founders.

03. What we did

Propel developed a custom membership platform from scratch, giving us complete control over the experience

After thorough research, we found that most online course platforms did not provide the level of experience Vlad wanted or were riddled with trashy content.

We decided that to stand out and deliver the best experience to our audience of first-time founders, we needed to build the entire thing in-house, from scratch.

04. Outcomes

A custom membership platform and a design accelerator for early-stage startups with a 50%+ conversion rate

Propel designed and built a custom online course framework with e-commerce integration for one-time and recurring payments, account management, and a referral system.

The combination of free and premium services, downloadable resources, and a collection of curated content helped dozens of founders launch their first business.