Product design
UI/UX design
E-commerce
Dallas Jenkins, the creator of The Chosen, had a vision to create a cinematic universe about Jesus Christ.
The initial app for The Chosen had basic features and lacked design sophistication to make it rival the show's quality content.
When Propel started working on redesigning The Chosen apps, there was no design practice, and developers shipped whatever they thought looked good.
Our challenge was establishing and integrating a user-centric design process into an existing engineering-led organization.
The design challenge was to create an interactive, gamified experience in the app, where users could see how many people watched the show because of their donations.
During The Chosen app redesign project, we worked closely with engineering that built a custom real-time analytics platform, allowing us to optimize design in near real-time.
We surveyed over five thousand paying customers, gaining insights that created an impactful pay-it-forward design.
The redesign's success led to an over 50% increase in pay-it-forward revenue, allowing the creators to fund five seasons as of this writing.
Partner at Metric
RBC
Fast Venture
Webreel
Viafoura
Drip
The Chosen
Angel Studios
Capbase
Trinsic
