Creating a
knowledge
marketplace
Propel partnered with Webreel, a social bookmarking app, to create an e-commerce-enabled knowledge-sharing platform.
Identity
Product design
Product development
Creating a
Details
01. Objective
Help people find and share knowledge faster by creating curated collections of resources on a topic they know well
A web search is not always a good starting point for exploring a topic online, as millions of results are biased toward sponsored content.
The founders of Webreel set out to solve information overload by creating a tool for collecting, sharing, and rating content on specific topics.
02. Strategy
Come for visual bookmarking and stay for the community was our strategy for organic growth
When we started working with Webreel, their product was a personal-use tool that displayed bookmarks in an iframe. It did not have discovery or community features.
To help Webreel grow organically, we built a sleek visual bookmarking tool that makes it super easy to collect content and allows users to share it with the community, rate it, follow collections, and more.
03. What we did
A knowledge marketplace that lets you turn collections into paid resources with one click
After the initial success of Webreel, where top contributors created collections with hundreds of thousands of views, we wanted to let users monetize their expertise.
Propel saw an opportunity to create a marketplace and built an e-commerce feature where users could set a price to unlock their collections with one click.
04. Outcomes
Propel designed and developed a beautiful web app and full brand identity to bring Webreel to market
Propel created the full corporate identity, with the folding W logo at the center of the brand, and built a community of collectors around it.
The responsive web app looks amazing in light and dark themes, and the live-action commercial will still put a smile on your face today.
Working with Propel is a guarantee of getting an elite product, service, and experience. Absolutely recommended.
Bill Haig
Founder, Webreel
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